Amberwood Apartments

Identity System Concept

Amberwood Apartments is a fictional residential brand inspired by my experience creating marketing materials for real estate properties. Set in the wooded town of Havenville, the concept blends history, nature, and modern comfort through its visual identity and promotional design. The logo’s octogram star symbolizes both the organic rhythm of tree rings and the timeless craftsmanship of historic architecture, reflecting Amberwood’s harmony between heritage and contemporary living. This project allowed me to explore brand storytelling for residential communities, focusing on how thoughtful symbolism and design details can bring a property’s character to life.