7Sins

Merchandise Concept

7Sins began as a typographic experiment interpreting the seven deadly sins as bold, expressive wordmarks intended for apparel design. In revisiting the project, I expanded its creative scope by incorporating intricate, 18th-century engraving-inspired elements, including artwork from Gustav Doré and similar period illustrators. The result blends refined typography with evocative historical imagery, pairing each sin with a corresponding demon illustration to create a visually cohesive narrative. This reimagined series represents my ongoing exploration of how design, symbolism, and storytelling can merge—and serves as the foundation for a potential future merchandise brand.